Any boat. Any brand. None of the dealership dramas!
Boat Experts takes the hassle and haggle out of finding the boat that's perfect for you… and unlike your local boat yard, we're not limited to just a handful of brands.
We negotiate on your behalf with premium dealers across Australia and get them to compete for your business.
Once the offers are in, our AI Co-Pilot, SONAR, runs them through its Expert AI Bullship Filter™ and spits out a clean, easy-to-read report with your top three deals.
When you’re ready to pull the trigger, we lock in your preferred deal, help decode the fine print, and stay in your corner until the boat’s in your driveway — and beyond.
Best of all, our service is completely free to you. When you buy a boat through us, we charge the dealer a fee for connecting them with a ready-to-buy customer — saving them time and advertising costs. That means we can focus on getting you the best deal… without it costing you a cent!
Hi, I'm Angelo. Your personal
boat expert.
After decades reviewing, designing, marketing, and selling boats for other people, I know how exciting — but often overwhelming — buying the right boat can be.
That’s why I launched Boat Experts — a personalised concierge and advocacy service for trailer-boat buyers who, unlike the big-boat end of town, have been left to fend for themselves… until now.
My mission is simple: put you in the helm seat by removing the stress, pressure, and guesswork from buying a boat. I work for you — not the dealers — and I’ve got the experience, contacts, and inside knowledge to get you the best deal without the drama.
If you’re after a new or near-new trailer boat or a smaller moored boat in the 14’–30’ range, I’ll help you steer clear of the dealership minefield and never feel out of your depth. And since I’m no longer tied to any one brand, I’ll work my butt off to find you the perfect boat, whatever your experience, lifestyle, or budget.
We're onboard every step of the way
Boat Experts put buyers in the helm seat by making dealers compete for the privilege of earning your business. It's easy as 1,2,3!
1. CHOOSE YOUR PERFECT BOAT
Take our easy 2-minute boat quiz and our AI-Enhanced system, SONAR, will match you up to your perfect boat. Don't worry... everyone aces our quiz!
2. COMPARE THE BEST OFFERS
We negotiate with top dealers, secure competitive offers, and deliver a curated report — so you can confidently choose the best deal.
3. BUY WITH CONFIDENCE
Our proven boat buying service ensures you get the boat you want without the usual bare-knuckle brawl.
Meet SONAR — our AI co-pilot
Boat Experts’ proprietary AI co-pilot, SONAR (Smart Objective Navigation And Research), is powered by AI² — a fusion of machine intelligence and decades of hands-on boating know-how (aka Angelo Intelligence™).
Trained on thousands of real-world buyer prompts, predictive analytics, and customer engagements, SONAR learns fast and thinks critically — analysing every offer, interaction, and outcome with ruthless precision.
At launch, SONAR handles the heavy lifting — crunching data and sifting through thousands of boat, motor, trailer and accessory combos to find your ideal match.
The moment a dodgy deal or lowball trade hits our radar, SONAR flags it, isolates it, and logs it straight to the Nauti List.
If a boat or dealer made it into your Recommendation Report, SONAR’s already vetted it. If it didn’t? There’s an Expert reason why.
Oh — and yes, SONAR created its own avatar. That little presence hovering around this page? That’s it. Watching, learning, and ready to launch when you are.
Coming soon: SONARscan™ — our AI-powered mobile diagnostic assistant that helps troubleshoot common boating issues and walks you through simple fixes, simply by pointing your smartphone’s camera at it.
Owner Testimonials
Don't just take our word for it. Here's what some of our new boat owners have to say...
Thanks for everything, Angelo. The last time I felt this nervous was when I said yes to getting married! Appreciate your help connecting me with Extreme Marine — leaning toward the Harris now.”
Andrea F, Mornington Peninsula
Harris Crowne SL 250
Thanks for your help today, Angelo – you’re a true gentleman. A booze bus checkpoint tried to slow me down, but I made it. Let’s lock in that Welshpool flathead mission when the Barcrusher arrives"
Bernie L, Port Welshpool
Bar Crusher 670XT
The boat arrived this afternoon and it’s absolutely amazing. We’re thrilled with it — and your weekend reply was a surprise! You’ve been fantastic to deal with from start to finish."
Tash M, Canberra
Revival 560 XR Pro Tournament
2004
I've been helping buyers buy the right boat for over 21 years
1800 +
I've sold and delivered a diverse fleet of over 1800 new & used boats
$80M +
That equates to around Eighty Million in new boat dollars
300 +
Exclusive access to over 300 local and national dealers
Buying the right boat is my business...
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What exactly does Boat Experts do, and how does it help me buy a boat?Boat Experts makes buying a boat simpler, smarter, and stress-free. Instead of spending hours searching listings and dealing with pushy salespeople, we find the best boats, negotiate the best deals, and present you with options that fit your needs and budget. You get expert-level guidance, insider pricing, and access to the best stock — all without lifting a finger (ok, maybe your need to lift a finger to hit the help button)
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What makes you an Expert?Experience, industry knowledge, and the right connections. Boats have been my business (and obsession) for over 20 years. In that time, I’ve: Bought them. Sold them (around 1,800 worth a collective $80M, give or take). Reviewed them (as Editor of TrailerBoat and Field Editor of Trade-A-Boat). Designed them. Marketed them. Modified them. Consulted on them. And probably conceived a kid or three on them. 😜💦 I directed ops for Whittley, ran Cobalt Boats & Bennington Pontoons Vic, and played mad scientist in the R&D labs with Haines Hunter and more recently, Revival Boats. Even played chasey with helicopters back in the day. That’s not a résumé — that’s me ticking off my nautical bucket list while earning my Boat Experts apprenticeship. Bottom line? I didn’t just wake up one day and decide to be a “boat buying expert.” I lived it. And I know a great deal about what a great deal really looks like — not just on paper, but out on the water where it actually matters.
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How is Boat Experts different from just searching Boatsales.com.au or Facebook Marketplace?Those sites are just digital noticeboards—full of overpriced listings, occasionally-misleading ads, and time-wasting sellers. Boat Experts flips the model by sourcing only serious, competitive offers from premium dealers, ensuring you’re not chasing phantom deals or dealing with hidden surprises.
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How do you use AI to find my perfect boat?At Boat Experts, we don’t just use AI — we trained it to think like a seasoned buyer with trust issues. Our AI Co-Pilot, SONAR, is powered by AI² — a hybrid blend of machine learning and decades of hands-on boating know-how (aka Angelo Intelligence™). It was built specifically for the trailerboat market, where buyers are often left to navigate a sea of vague advice and conflicting agendas. SONAR has been purpose-trained on thousands of real-world prompts, dealer behaviour patterns, and customer pain points. It learns fast, adapts faster, and critically analyses every quote, trade-in, and offer we receive. The moment a dodgy deal or lowball trade hits our radar, SONAR flags it, quarantines it, and adds it to our Nauti List. If a deal made it onto your Recommendation Report, SONAR’s already vetted it. If a brand or dealer didn’t? There’s an Expert reason why.
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Do I have to pay for your services as a buyer?Nope! Buyers don’t pay us a cent. We earn our share from the dealer’s commission — but only if we get you a deal that you approve. That means our only loyalty is to you, the buyer — not any particular brand or dealership.
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Will dealers take my offer seriously if I go through Boat Experts?Absolutely. Dealers love Boat Experts because we pre-qualify buyers, meaning we only bring them serious, ready-to-purchase customers. When you go through us, you’re not just another random inquiry—you’re seen as a genuine, informed buyer worth making a competitive offer for.
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I have a boat to trade—can you help with that?Yes! We work with both premium dealers and motivated private sellers to maximize your trade-in value. Unlike dealerships that often lowball trade-ins, we use our market expertise to find the best offer for your current boat.
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What if I don’t know what type of boat is best for me? Can you guide me?Of course! Whether you’re a first-time buyer or upgrading, we help you figure out the best boat for your lifestyle, budget, and experience level. You can also take our Boat Buyer’s Quiz to refine your options before we start the search.
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Can you help me find a boat that isn’t listed online?Yes! Many of the best deals never make it to public listings. We tap into our industry connections to access off-market stock and special dealer offers that aren’t advertised, giving you exclusive buying opportunities.
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Do you only work with new boats, or can you help with used boats too?We work with both new and premium used boats. If you’re looking for a late-model, low-hour pre-owned boat, we source the best dealer stock and motivated private sellers to find you a boat that’s been properly maintained and priced fairly.
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What happens if I don’t like any of the offers you present?No problem—you’re not locked into anything. We only present options that match your criteria, and if nothing feels right, we keep searching until we find the perfect fit. You’re always in control of the final decision.
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Do I still need to negotiate with the dealer, or do you handle that for me?We do all the heavy lifting. Our job is to negotiate the best possible deal on your behalf, leveraging our insider knowledge of dealer margins, incentives, and real-world pricing. When you receive an offer from us, it’s already been optimized to save you money.
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Can you help me get boat finance or insurance?Yes! We have a network of trusted finance and insurance providers who specialize in marine lending. Whether you need a boat loan, extended warranty, or insurance package, we can connect you with the right people to get the best rates.
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How do I know I’m really getting the best deal?Because we don’t just compare one dealer’s price—we create competition by getting multiple dealers to submit their best offers. This ensures you’re not overpaying or falling for dealer tricks. Every offer is backed by our expert market knowledge, so you can buy with total confidence.
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What’s the difference between a paid membership and the free Boat Experts buying service?Great question — and one we get a lot. The core Boat Experts service is completely free to buyers, and always will be. We act as your independent buying wingman — shortlisting packages, sourcing anonymous quotes from dealers, filtering the BS, and handing you real choices with zero pressure. Our fee? It’s paid by the successful dealer when (and only when) you buy. But not everyone’s ready to pull the trigger. Some folks want more insight, more control, or just more time to think — and that’s where our membership tiers come in. Our Console Tier is for buyers who like to DIY but want smarter tools, insider tips, and help avoiding the common traps. Our Hardtop Tier gives serious buyers direct access to us — for advice, spec checks, shortlist help, deal decoding, or strategic second opinions. If you go on to buy a boat through Boat Experts while you’re a member, we’ll make sure there’s no double-up: You can pause your membership Or use your current payment as a credit toward the process Or stay subscribed for the ongoing support, resale advice, or upgrades down the line You’re never paying twice. Just paying once — smarter.
Boatman's Nauti List
Meet Boatman — our resident vigilante and the unfiltered voice of Boat Experts, calling it how it is… and not how the brochures spin it.
Now, Boatman loves a lemon — but only on his fish and chips. When a boating lemon hits his radar? It’s going on his Nauti List.
Thankfully, the vast majority of Aussie and imported boats, motors and gear are pretty sweet buys, but Boatman’s dredged up some notable exceptions that'll quickly sour your boating experience.
We're going to throw you a lifeline and name and shame the Boats, Trailers, Motors, Accessories — and dealers — we reckon you should give a wide berth.
Articles & Advice
Keep up with what’s trending in the TrailerBoat world — plus expert tips that'll sharpen your bullshit radar and keep both your head and wallet above water.
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